The Relationships among Online Service Quality, Perceived Value, Customer Satisfaction, Trust and Loyalty: An Empirical Study of Online Shopping

碩士 === 淡江大學 === 企業管理學系碩士班 === 97 === People change economic behavior resulted from Internet worldwide developed impact significantly that also motivate a lot of business model growth. Furthermore, most of people purchase the goods in the online shopping caused e-commerce prosperously. In addition t...

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Bibliographic Details
Main Authors: Yun-Chien Huang, 黃筠茜
Other Authors: Kun-Shan Wu
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/61029298195824087253