The Influence of Customer’s Cognition to the Product Design and Product Mix on Customer’s Trust and Satisfaction in Life Insurance Industry
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 97 === The insurance is the invisible service commodity with very special use value. There are two major objectives in this study: (1) to discuss how to reduce the degree of risk, uncertainty, and/or doubt of lack of knowledge or information of customer through relat...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21962596688945662525 |