A Study of New Product Development Planning on Product Designers’ Concept Development

• Main Authors: Yu-Ting Ho, 何瑜婷
• Other Authors: Wen-Yin Chen
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/pr7885

碩士 === 國立臺北科技大學 === 創新設計研究所 === 97 === Driving by severe global competition, industry types have transferred from OEMin the past to ODM, even to OBM; the factor of successful projects of product development has also moved from manufacture quality during the back-end procedure of production to planning at the front phase. Except for ensuring the project value of new product development, planning may also provide designers the direction and basis when implementing ideas. This research mainly studies the content and structure of product development and planning for projects of new product development, and further analyzes the influence of product development and planning upon the development of designers’ ideas. Findings of this research are as below: 1. Forms and planning personnel of new product development and planning differ in accordance with different enterprise culture and organization types. 2. The basis consulted by product designers during the phase of idea development varies with new product development and planning in two corporation types, OBM and ODM 3. Causes of difference between expected goals of planning and the final product may be divided into internal factors and the external factor. Internal factors which include characters of product development, executors, planning completeness, cost and technique limitation, and modification after product testing, all cause difference between products and expected goals; the external factor refers to the difference caused by the production schedule and market change. 4. New product development and planning is proved to be helpful to projects of product development from various viewpoints. From the viewpoint of project team, new product development and planning is found to be able to condense the common view of the entire project team; from designers’viewpoint, it provides designers the basis of idea development and eliminates designers’ unrealistic ideas. 5. During the whole project process, the new product development and planning may play different roles according to different schedules and be divided into three stages: the early stage, the middle stage and the later one. The early stage is to forecast the result; the middle stage is to lead, instruct and communicate; the later stage is to verify the project process.