The study of inventory strategy of product life cycle phase in Multi-generation diffusion models – Taking Motherboard Industry as Example

• Main Authors: Shu-Ping Cheng, 鄭淑萍
• Other Authors: 陳銘崑
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/2874mn

碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 97 === Today''s high-tech industries to maintain market share, the products will continue to improve to attract more consumers, have a single product with multi-generation characteristic. Bass (1969) didn’t consider the behavior of the old and new technology products alternative, so the multi-generation diffusion model (Norton & Bass (1987)) is more applicable to today''s hi-tech products. Multi-generation diffusion model according to different industries characteristics to develop a suitable model. After the industry analysis of motherboard industry, we developed a Multi-generation diffusion model considered with seasonally adjusted for motherboard products, and using the actual data of motherboard industry to verify predictive capability. Except, this study focused on the inventory policies and the influence between inventory costs, and try to suggest the suitable inventory policy of every stages. The study found that in the market introduction stage and mature stage of the product life cycle, it is proposed should be adopted (R, s, Q) policy; and in the growth and decline stage, if adopt (s, Q) policy, can reduce the inventory cost. The result of simulation can offer references to enterprise when making practical decisions.