The Critical Success Factors for Operation of Internet Bidmoney

• Main Authors: Ai-Hua Teng, 鄧愛華
• Other Authors: 陳銘崑
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/gzzvk2

碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 97 === Bidmoney is a financial model in the traditional Taiwanese society, and the Internet Bidmoney makes use of the characteristics of the internet to bring the traditional Bidmoney model into the modern world, providing a new financial product. The main purpose of this study is to find out through the use the literature and experts’ opinion, the key to successful Internet Bidmoney operations. This research take 31 banking professional or experts who were involved in the establishment of InternetBidmoney as samples, to determine the factors needed in order to successfully management Internet Bidmoney through AHP. The result shows that information security and banking profits are the most important factors. Furthermore, in information security, privacy is a concern for people, which the experts also agree should be considered the most important factor, therefore during the operation of Internet Bidmoney, information security is the most basic and important factor. In regards to banking profits, service charge is the major profit source, and the strategy for setting up such service charge becomes a major challenge.