| Summary: | 碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 97 === Considering the obvious impact of the concentration and low profit rate of PC industry these years, the ODM of Taiwan NB took corporate strategic investment way to achieve the goal of exterior extension and continual growth.
This research stood at the point of view of enterprise growth, and wishes to analysis the key elements of the strategic investment from the NB ODM manufacturers by using the model of 3 horizons of enterprise growth and diversification. This purpose of research examined the way and relationship of corporate strategic investments in horizons with 69 questionnaire surveys and the Chi- square and ANOVA statistic test.
To be growth-sustaining companies, this research reveals that M&A and dominant joint venture were the majority to apply on vertical integration and related diversification investment for extending and defending their NB core business; meanwhile, the NB ODM got around the tough competition from market, related and conglomerate diversification investment applied to innovate in emerging business and create viable option. Considering the synergy and resources, the key elements of the strategic investment are managing by horizons, selecting proper investment activities, organizing to execute and evaluate excellently by a designated unit.
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