| Summary: | 碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 97 === The brands of Taiwan long-standing stores are not only keeping the memory in consumers’ mind, but also the asset of Taiwan economic development. According to the domestic research, the survival rate of domestic companies is 73.5%, and there are more than 2500 thousands companies close the business in recently five years. Contrarily, there are some stores operating more than a hundred year. Therefore, our research expects to find the key factors to the success Taiwan long-standing stores which offer some useful information to domestic companies.
First, we find out some suitable key factors through probing into literatures, survey and interview of seven scholars and experts. These scholars and experts confirmed five major facets of “products”, “operating management”, “internal organization”, “external environment” and “historic meaning”. Before further looking into the key factors to success by means of Analytic Network Process (ANP), we interviewed 12 professionals through questionnaire survey.
The results of empirical analysis indicate that among the key facets of Taiwan long-standing stores, “products” and “operating management” are the most important ones. In terms of “products”, such factor of “the quality of products” is of the top importance. In the aspect of “operating management”, “excellent execution” is the most important one. In the aspect of “internal organization”, “the style of leader” is the most important one. In the aspect of “external environment”, “honesty” is the most important one. In the aspect of “historic meaning”, “the historic meaning of products’ is the most important factor. In terms of the factors of overall influence, the “the quality of products” and “the image of Taiwan long-standing stores’ brands” of the “products” form the factors of top importance.
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