Research of Internet Self-Reference Advertising Effects
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 97 === The concept of self-reference has been widely studied in the field of psychology, but it does not have much research in advertisement area. The purpose of this study is to apply self-reference to internet advertisement and measuring the advertisement effect...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64fkng |