Evaluation of Reading Performance and Visual Fatigue on Mobile Advertising

Evaluation of Reading Performance and Visual Fatigue on Mobile Advertising

碩士 === 東海大學 === 統計學系 === 97 === In this study, we focus on evaluation the subjective preference, visual performance, visual fatigue, user interface satisfaction, and NSAS-TLX Task Load Index of mobile text advertisings on interface of the simulated iPhone screen. The effects of design factors includ...

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Bibliographic Details
Main Authors:	Lai Chih-Hsiang, 賴志祥
Other Authors:	Lin Ya-Li
Format:	Others
Language:	zh-TW
Published:	2009
Online Access:	http://ndltd.ncl.edu.tw/handle/88294582044006904131

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