Why Do People Buy Virtual ItemsIn Free On-line GameWhy Do People Buy Virtual Items In Free On-line Game

碩士 === 東海大學 === 國際貿易學系 === 97 === Thanks for the improvement of internet technology and that brought the prosperity of Taiwan online game. However, the market is nearly saturated and the growth rate is gradually slipping down. For benefiting, the firms designed free online game and benefited by sell...

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Bibliographic Details
Main Authors: CHANG,TIEN-FU, 張天福
Other Authors: 張國雄
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/30825257973677505502