To Explore On-line Shopping Behavior from Internet Service Attributes, Technology Acceptance Model and Relationship Quality Perspectives
碩士 === 東海大學 === 國際貿易學系 === 97 === Abstract This study bases on on-line service attributes, Technology Acceptance Model, and relational quality to explore on-line shopping behaviors. Furthermore, this study also examines the moderating effect of on-line shopping experiences on purchase intentions. Th...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69991986330587228111 |