| Summary: | 碩士 === 東海大學 === 企業管理學系碩士班 === 97 === PC game business model have been changed frequently with the development of technology in Taiwan PC game industry. It’s a very important issue that PC game company build competitive advantage by accumulation of core resource and capability in order to cope with rapid industry change. We study the case of successfully managed PC game company based on Resource Based View, and observe the whole history of how PC game company restructure its core resource to respond the change of environment, and discover that the whole history could be separate into five stages : Foreign PC game agency stage, Transformation stage, PC game R&D stage, Domestic PC game agency stage, Online game development stage.
Research result indicate that Taiwan PC game market is a high-velocity market, therefore the PC game company must develop inner dynamic capability. Manager must have the ability to separate the progress of company build up their own resource and capability through time, and analysis the combination of company resource and capability could adjust in order to respond environment change. Casual feedback loop diagram (CFLD)can be used as tool for manager to realize the progress of company resource and capability development. From the point of resource based view, SoftWorld International Entertainment is a company with dynamic capability, because in the history of the firm operation manager could adjust their combination of resource and capability in correspond to high velocity market. In the whole history of case company operation, the development of resource and capability not only build up based on manager’s designation and idea, but also been effected by the environment dynamics. The competitive advantage is coming from the result of interaction between organization and environment, resource based view is just one of many directions that research competitive advantage. The research result also provide manager a tool to design their own core resource development strategy.
We report the conclusion for online game companies in addition, and therefore get further feedback and more external suggestion.
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