The Study on Relationship among Theme Park Visitors’ Perceived Value, Customer Satisfaction, and Revisit.

• Main Authors: Chia-Lin, Liu, 劉家麟
• Other Authors: Wen-Pin, Su
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/28370818291077562641

碩士 === 亞洲大學 === 國際企業學系碩士班 === 97 === This study is to investigate the relationship among customer satisfaction, perceived value, and repurchase intention of Theme Park. A structured questionnaire was designed to collect the data from visitors and 407 questionnaires were collected. The data were analyzed by using descriptive statistics, reliability analysis, factor analysis and regression analysis. The result showed that most of the visitors are young generation, the most visitors in age below 20 years old, education level about university, the salaries are below NT$20,000 per month. The study finds that “the visitors think that the higher customer satisfaction is, the higher repurchase intention is. Moreover, “the higher perceived value is, the higher repurchase intention is. Besides, “the perceived value will intervene between customer satisfaction and the repurchase intention. That means when the perceived value more higher, it will decrease the customer satisfaction to repurchase intention’s effect.