A case Study on the Long Stay Strategy Promoted By Hokkaido Government In Japan

• Main Authors: LIN YU HSUANG, 林郁翔
• Other Authors: Yang Pin Any
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/74313671315766039200

碩士 === 南台科技大學 === 休閒事業管理系 === 97 === Based on the trend of Japanese baby boomer retirement since 2007, the Hokkaido local councils are striving to attract the baby boomer to live or long stay in their county in order to facilitate local economic development. The aim of this research is to discuss the long stay strategic development of Hokkaido local government and civil organizations. The method of this research is based on single-case. This research is about discussing the affects of baby boomer retirement to the strategic adjustment of Japanese tourist industry and relative information of domestic long stay plan to understand the ways between social backgrounds by gathering information from documents and journals. The information is sourced systematically in-between Hokkaido local council, district office, non-official organization and local civilian. The Hokkaido local council and civil organizations has done some significant improvement in strategic adjustment based on the 2004 census survey、2005 Hokkaido facilitating activities、2006 migrant experience activities and the 2007 long stay plan adjustment in exchange and settlement. The study has shown that marketing perspective and making the most of civil effectiveness are the keys to success.