| Summary: | 碩士 === 南台科技大學 === 科技管理研究所 === 98 === This study seeks to analyze the internal environment of the case company, Motech and examine its external environment according to Porter’s Five Force Analysis. Second, the company’s competitive strength, weakness, opportunities and threats (SWOT) is discussed on the basis of analysis results of the company’s internal and external environments. Finally, this study tries to develop some competitive strategies for the case company in terms of the four dimensions of the SWOT matrix, including SO, ST WO and WT strategies, in hope of providing the company with related information for major decision making and improve the validity and properness of its future management strategies formulation.
The analysis results of this study show that the strengths of Motech are（1）extinguished management team and superior technology and experiences;（2）advanced technology and equipments;（3） full vertical integration;（4）outstanding market position;（5）relatively quality raw materials resources;（6） fund injection from deep-pocket groups;（7）satisfying customer groups and market evaluation. Its weaknesses are（1） reliance on suppliers for raw materials;（2）suppliers’ good ability of price negotiation;and（3）exportation orientation and lack of support from the domestic market. Its opportunities are:（1）subsidies from governments of other countries to promote market demands;（2）new business brought by new application. The threats are （1）threats from the new entrants;（2）suffered margin of the solar industry due to the oversupply in the short term;（3）new development of the solar cell in the next generation.
Based on the above analysis results, a SWOT strategy is proposed for the case company, including the control of resources, strengthening of market share, lowering of the cost and the diversified development. Specifically put in terms of the four dimensions in the SWOT matrix, the SO strategies include (1) expanding the scale of operation to strengthen market share and reduce costs; (2) the use of technology advantages for diversified development to grasp the opportunities and profit. The ST strategies are to (1) improve technological research and development to enhance the conversion efficiency of crystalline silicon solar energy and accelerate the development of thin-film solar cells to reduce costs and improve competitiveness; (2) improve product quality and value to strengthen market share. The WO strategy is to expand sales regions to strengthen market share. Finally, the WT strategy is to increase the self-supply rate of raw materials to grasp the material sources and reduce costs effectively.
|
|---|
