| Summary: | 碩士 === 樹德科技大學 === 經營管理研究所 === 97 === Due to increasingly competitive market nowadays, Ohmae (1989) suggests the conceptual idea of global strategic alliance to meet the tremendous change need among the global environment of business competition. The advantage of global strategic alliances over single-firm strategies is the ability to draw upon the strengths of more than one firm, and therefore to ensure that the alliances have better odds for success (Das and Teng, 2000). As the composition of strategic alliances has increased year by year, there are still many cases of strategic alliances failed (Kalmbach and Roussel, 1999). However, many alliances have failed due to the lack of trust causing leadership, organizational conflict management, and organizational commitment issues (Lewis, 1995), therefore organizational trust is suggested to be an important factor that can uplift organizational performance. Transformational leadership and organizational conflict management are the key methods of management to response rapidly changing external environment.
Base on the above, whether transformational leadership, organizational conflict management, or their interaction have a positive effect on organizational trust. Since Mercuries Life, subsequently renamed MassMutual Mercuries Life (三商美邦人壽) is the only one company that has experienced a strategic alliance with MassMutual Financial Group of the U.S., for many years, this company is naturally suggested as the sample to study. Through the questionnaires distributed to and collected from employees (640) and managers (340) of the company and using the SPSS statistical analysis tools, the significant results show: When the company faces the competitive environment, the leader or managers enhance their transformational leadership behavior and organizational conflict management that can uplift the organizational trust from the global strategic alliance. Furthermore, the interaction between transformational leadership and conflict management can also uplift the organizational trust in the empirical results in positive effect.
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