Investigating Dimensions of Brand Equity Based on an Empirical Study of Vietnam Fast-food Market
碩士 === 樹德科技大學 === 資訊管理研究所 === 97 === The most successful companies today are said to have strong brands. But what is a strong brand? What makes a brand strong? How do we build a strong brand? The most important assets for many businesses are the brand name and what that brand represents. Brand equit...
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| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93318600726118001823 |