The exploratory study on the relationships among festivals' elements of staging, participants' experience and emotional place bonding

• Main Authors: Chi-Ching Cheng, 鄭琪靜
• Other Authors: SHU-JUN HUANG
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/13507063629140601824

碩士 === 世新大學 === 觀光學研究所(含碩專班) === 97 === Since The Executive Yuan of Taiwan has launched many policies to encourage the local governments to develop their own different characteristics, a large number of local festivals are prospering. However, only few festivals among these can be sustained development. In other words, the problems of festivals in Taiwan are the plans that whether have local characteristics and sustained development or not. Therefore, it will become an important topic for the exploratory research on the relationships among festivals' elements of staging, participants' experience and emotional place bonding. This research adopts qualitative research method and through in-depth interviews to collect data. The interviewees include three different kinds of music festivals' participants. Finally all the results of interviews are further analyzed to generate research conclusions and relevant marketing suggestions, and then the research conclusions indicated that the uniqueness of festivals will influence participants' experience and emotional place bonding, therefore, connecting local characteristics to festivals' elements of staging are first assignment for the host organization of festival. In addition, finding other items of festivals' elements of staging, distinguishing between leading and subordinate from festivals' elements of staging, and rooting festivals to place, these are very important for festivals to develop consistently in place.