A Cross-Media Marketing Study On Taiwan Variety Show-The Case Study Of Ctitv Show「University」Cooperation With ''Xuite'' Held By Chunghwa Telecom Co., Ltd.
碩士 === 世新大學 === 廣播電視電影學研究所(含碩專班) === 97 === Variety show is the mainstream program type of the domestic TV program in present age, in the early years, the content is comparatively simple, mostly were singing and comedy performance. With the raising of the Cable TV, in order to attract the audience,...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/98925802393016941402 |