| Summary: | 碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 97 === With the consumer electronics and communications products using Universal Serial Bus (USB), USB has become the most extensive application of the connection interface. The USB interface is derived from the Live USB applications, in addition to an extension of the advantages of both technologies. This study attempts to the user's cognitive attitudes and product model to explain the properties and methods of analysis of the survey in order to provide industry to understand the needs of the consumer market, in product development as the reference direction.
The purpose of this thesis is to explore the use of Live USB user attitude and willingness to understand the impact of the user using the Live USB factors. The main model is based on Technology Acceptance Model (TAM) infrastructure to receive and to explore the literature and considerations related to Live USB product features, coupled with the external variables to consider, New Product Adoption Model and Diffusion of Innovation theory, and integrated to build a framework for this study.
In this thesis, college students are the target for the questionnaire, and findings from the study: (1) Different demographic variables have a different use attitude; (2) Personal characteristics would affect the use attitude of Live USB; (3) The attributes of innovative products which will definitely affect his attitude toward the use of the Live USB; (4) When the user have a better attitude will affect their willingness to use the Live USB.
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