| Summary: | 碩士 === 世新大學 === 新聞學研究所(含碩專班) === 97 === This research is a case study on Chinese Taipei baseball games of Beijing Olympics. It examines the outdoor live sport broadcast as a media spectacle. While Chinese Taipei baseball team participating in Olympic Games, Warner Village Plaza held outdoor live sport broadcast party at the very same fime. This research adopts qualitative methodology, which includes that is participant observation, semi-structured interviews and focus group interview.
The outdoor live sport broadcasting party at Warner Village Plaza created a carnival created and represented a “hyper-real”world. At the same time, the audience not only enjoyed the experience of watching TV form various visual angles but also a carnival-like experience of game at stadium. The Olympic baseball games were a big “media event”. Audience who watched this demonstrating the totem on the body and in the action, connecting themselves to Chinese Taipei baseball team. An imagination community with common identity has thus constructed.
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