The research of consumer acceptability toward the product placement strategies in the TV programs: A case of prime-time soap opera "MAIDEN HOME"
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 97 === The FTV prime-time TV show, Maiden Home, which was aired from May 21 of 2008, is the first show that initiates a selling pettitoes in using a method of placement marketing in a domestic drama. This study uses an in-depth interview to investigate the consumer...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71313621235157163897 |