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碩士 === 東吳大學 === 國際經營與貿易學系 === 97 === Delayed product notice means that a firm’s new product cannot be released as their expectation, so the firm needs to postpone the date to launch. As competitors will aim at this delay, and consumers may reduce their willingness to buy the delayed product, distrib...

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Bibliographic Details
Main Authors: Ya-ching Kao, 高雅晴
Other Authors: none
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/00756545222309533877

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