The Study of Satisfaction on the Third Generation System Service

• Main Authors: Nien-chao Wang, 王年照
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/90985599167115599382

碩士 === 東吳大學 === 企業管理學系 === 97 === End user satisfaction has always been an important component of Information Systems (IS) success. This is also true for 3G mobile phone systems. Users may not use the new technology if they have an unsatisfactiory experience. In this research, we focus on this aspect of 3G mobile phone system by examining End-User Computing Satisfaction (EUCS) instrument (Doll, Xia, and Torkzadeh, 1994) to validate whether it is still a reliable measure of end user computing satisfaction. EUCS should be reinvestigated in relation to emerging technologies and utilizing new data to demonstrate the robustness of the measurement model. However, we believe that the satisfaction of 3G mobile phone systems should be measured by different instruments, as the purpose of 3G mobile phone systems is different from the traditional system usage. The results indicated that the instrument is a five-factor model that includes content, accuracy and ease of use, timeliness and format, playfulness, and perceived fee.