| Summary: | 碩士 === 實踐大學 === 企業創新與創業管理研究所 === 97 === In the spirit of the motto: “Museums are an important means of cultural exchange, enrichment of cultures and development of mutual understanding, co-operation and peace among peoples.” As the International Council of Museums (ICOM) mentioned, the traditional museum has four major functions including research, display, education and the book reservation. Taiwan's National Palace Museum not only has all previous dynasties high-quality goods, but also has great job about the innovative management and the different industry formed an alliance. The National Palace Museum let art full people's life in recent years.
The theory of Value house, composed of competitive resources, dynamic core competence, value creation at physical marketplace and virtual marketspace, is a dynamic framework of strategical thinking to examine the value creation process and the interactions in between, through which, innovative strategy could be created accordingly. Value house is used to examine the strength and weakness of National Palace Museum as well as evaluate the capabilities of creating value. In addition, value house is useful for National Palace Museum to implement the integrated innovative service strategies both physically and virtually.
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