| Summary: | 碩士 === 實踐大學 === 企業管理學系碩士班 === 97 === The rapid rise of the Internet, the power of information has become more far-reaching than before. Because conomic is melt down, many firms cut expense by lay-off employees or unpaid leave.The time duration of staying at home increases the staying-home activities such as visiting web, network shopping, and Internet dating. The “Otaku Economy”(the economiy of staying-home activities) is booming.
Recently the most of researchs about dating sites, through either case studies or the other methology, explain the advantage of dating site and recommend part of them without quantitative benchmarks so as not to objectively evaluate the user preferences are. In addition, there is not many literaturesto address how to evaluate the User Interface by quantative measures. The objective of this study is to conduct the evaluation by the different dimensions: content, community, customization, connection, communication, to investigate well-known major dating sites’ functional elements in Taiwan. Take advantage of the quantative characteristic of AHP（Analytic Hierarchy Process）, the weighting of functional elements of dating sites has also to made.
This study found that attractionfor users who visit dating site with the following dimensions:
1.Content: Category list, Choosen conditions, Inquire about friends
2.Community:Personal message board, Real-time chat/messaging, Public discussion
3. Customization: Diary, Personal information, Personal bulletin board, Filter list
4. Communication: Customer service mailbox, Help
5. Connection: BLOG links, Friends list, Photo album link
After calculation of the weighting, the customization ranked highest in dimension domain. For function domain the top three issues are as follows: real-time chat/messaging function, Help, and the diary.
In this study, we also take The Top Ten Dating sites into comparison of features and find consistency of our study to demonstrate the accuracy of our study.
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