A study of the relationship between foreign tourists’ choice of picture postcards’ visual image and perceived Taiwan image
碩士 === 靜宜大學 === 觀光事業學系研究所 === 97 === Picture postcards have special meaning and functions for countries and tourists. From a country’s standpoint, picture postcard is a form of mass media that possesses the effects of promotion and image shaping. In addition, the meaning of picture postcards on tour...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88mjn9 |