A Study of the Factors Influencing Purchase Intention on Luxury Brands : Social Comparison Perspective
碩士 === 靜宜大學 === 企業管理研究所 === 97 === In the past, the luxury goods used to be part of luxurious consumption which was enjoyed by very few people. Due to the change of the consumption market as well as the traditional value system, the consumer’s desire to seek for the luxury goods is not only to show...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85szbz |