The Influence of Product Information Richness on Trust in E-WOM: The Moderating Roles of Brand Familiarity and Brand Image
碩士 === 靜宜大學 === 企業管理研究所 === 97 === Previously, studies show that consumers to browse product information from Websites, they trust electronic word-of-mouth or not in accordance with review-length and review quantity. Previously, studies show that brand familiarity and brand image affect consumer tru...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/mym2v4 |