The Effects of Message Appeal of E-WOM on E-WOM’s Reader： The Moderating Role of Product Type
碩士 === 靜宜大學 === 企業管理研究所 === 97 === In recent years the Internet has become an indispensable tool in people''s everyday lives. For research pertaining to Message Appeal (can be dived to Rational Appeal and Emotional Appeal), scholars have traditionally used past advertisements as pr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/k34spb |