| Summary: | 碩士 === 靜宜大學 === 管理碩士在職專班 === 97 === From 1993 by SONY and Philips together puts forth DVD specification up to now, DVD product development already longer than 15 years, DVD storage capacity 4.7G has used insufficiently. The Blu-ray disc (BD) becomes the next generation video and music specification the standard specification, the next generation BD provides the higher storage capacity the technology is storage capacity reaches as high as 50G. Stores up the high quality the video and music and the high-capacity material storage, receives consumer''s favor.The TRI research BD product has the price excessively high question; And pointed out expense electronic products market 2007 by the price war win, the mainstream latent BD user regarding the price factor will be extremely sensitive. So, Taiwan will receive the price competition, the time, the technology and supplier ability etc. Pressure factor, but the Strategy of price will be involves the BD the opportunity. Study carries on set price of strategy factor discussion the Taiwan BD innovation product, take “the BD player” the product as the research subject, research period in August, 2008. The object of study thought Taiwan first develops the BD player manufacturer upstream the supplier: Forworld electronics co., ltd. , the cooperation manufacturer and the downstream customer, the dealer and the Forworld’s colleague, Discusses Taiwan''s innovate of the BD product the strategy of price of non-cost three factor "market sizes"、"competition" and "supplier ".Conclusion, In addition to consider that the technique 、cost and quality，even need to consider the factor of market trend and the competition product of the market direction. The competition''s factor is price and the competition product that appears. The supplier’s factor is cooperation and resource to share. The BD industry key parts many for America, Japan the big plant provides, therefore development of and Strategy of price in the BD product, also fords into take the supplier as the most important construction surface. The hope findings help formulation the Taiwan development BD new product development and the Strategy of price.
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