A Study on Destination Beneficial Image
碩士 === 靜宜大學 === 管理碩士在職專班 === 97 === Consumer always reflect its consumption value on commodity what they choose. Tapachai & Waryszak (2000) thought that consumers’ consumption value would be revealed on their destination beneficial images. The purpose of this study is to compare the differences...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/vbwqxx |