A study on the relationships among perception of shopping environment, customer value and leisure satisfaction for department store

• Main Authors: Yun-Han Chao, 趙芸涵
• Other Authors: Ya-Li Chang
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/58448398958493454422

碩士 === 中國文化大學 === 觀光休閒事業管理研究所 === 97 === Along with the multiplex society's development and level of living's promotion, the people take seriously more and more to the leisure shopping quality's request , in convenient and under the neighbor premise, window-shops has become one of important leisure activities. In recent years, many emerging entrepreneurs, for example the shopping mall, the Convenience store and so on entered and was stationed, however history glorious Department store still for market circuit's mainstream, but because of the business volume, the service state change, customer quantity increased, the Department store made every effort to transform unceasingly, and drew support from the information science and technology and the union building soft hardware, the reference overseas pattern introduction new concept, so as to understood the customer question and the demand effectively. Therefore this research take the general merchandise industry as the main research industry, discusses influence of relations the consumer perception of shopping environment, the customer value and the leisure satisfaction. This research picks the convenience sample way, take the Pacific SOGO(Chung-Hsiao branch) general merchandise, the Shing Kong Mitsugoshi(Taipei station branch) as well as the Dayeh Takashimaya general merchandise three Japanese system department store's customer as the main sampling object, altogether provides 450, contains 26 invalid questionnaire as well as 424 effective questionnaire. This findings showed that Department store's consumers take 21 to 40 year-old feminine office worker primarily, education level is mostly the university/ /college, transportation aspect by public transportation system primarily. In addition, Department store consumer perception of shopping environment, the customer value and the leisure satisfaction have the positive influence relations, and the customer value has the partial mediation effect to the perception of shopping environment and the leisure satisfaction.