The Research of Tourism Attractiveness of Military Dependent’s Villages Culture

• Main Authors: Chu-Chih Chieh, 朱志傑
• Other Authors: Wen-Yu Su
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/56478981815361158806

碩士 === 中國文化大學 === 觀光休閒事業管理研究所 === 97 === The purpose of this study is to investigate the relationship between visitors of different backgrounds attribute for attractiveness of military dependent’s village culture as well as their loyalty. In the mean time, the correlation between attractiveness of military dependent’s villages culture and visitor loyalty is also discussed. The research object is visitors, above 15 years old, of Military Dependants Village Museum of Hsinchu City. The study adopts questionnaire to acquire information. Visitors visiting the museum between Oct. 25 to Nov. 23, 2008 are chosen as research object. They are asked to fill in a questionnaire after their tour. 350 questionnaires are distributed and 301 are collected. “Attractiveness of military dependent’s villages culture” and “Loyalty” are the main theme of the questionnaire. The collected data were analyzed by descriptive, Pearson correlation, T test, one-way ANOVA, regression. The result of this study are as follows: (1) “Attractiveness of military dependent’s villages culture” has a positive impact on “loyalty”; (2) The four constructs of “attractiveness of military dependent’s villages culture” (the features of architecture, delicacies of military dependent’s villages, festival events and nostalgia) have a positive impact on “loyalty” respectively; (3) Visitors of different social and economic backgrounds make part differences to “attractiveness of military dependents villages culture” and “loyalty”.