A Perspective of Integrated Marketing Communication for Image Building of Public Enterprises—A Case Study of the CPC

A Perspective of Integrated Marketing Communication for Image Building of Public Enterprises—A Case Study of the CPC

碩士 === 中國文化大學 === 新聞研究所 === 97 === The main purpose of this research is to use CPC as a case to analyze environment changes, free market challenges, and employee behavior in public enterprises for employing integrated marketing communication to promote its image and brand. With a hope to build up it...

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Bibliographic Details
Main Authors:	Fong-Chu-Hsiu, 馮菊秀
Other Authors:	莊伯仲
Format:	Others
Language:	zh-TW
Published:	2009
Online Access:	http://ndltd.ncl.edu.tw/handle/23827634624348588423

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