A Perspective of Integrated Marketing Communication for Image Building of Public Enterprises—A Case Study of the CPC
碩士 === 中國文化大學 === 新聞研究所 === 97 === The main purpose of this research is to use CPC as a case to analyze environment changes, free market challenges, and employee behavior in public enterprises for employing integrated marketing communication to promote its image and brand. With a hope to build up it...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/23827634624348588423 |