| Summary: | 碩士 === 中國文化大學 === 國際企業管理研究所 === 97 === Complicated and competitive business marketing environment is the both the result and cause of globalization and advancing technology. For limited resources, small to medium-sized companies, being continuously innovative in technology is one of the best strategies to stay competitive in the business.
The goal of this research is trying to find out how the business organization, with the “inherent factor”— personality specialty and “external factor”— organization culture, influences personnel innovativeness. Totally 569 valid questionnaires are collected, analyzed and used to conclude this study. In which, 275 questionnaires are collected from Taiwan and 294 from mainland China. Most survey candidates are electronics engineers from the information technology industry. With statistical analysis on each variant, this study advises that both properly adapting the organization culture to the business environment and as well as hiring individuals with organization culture senses in mind are the most effective way for the business to strengthen staffing engineers’ innovativeness.
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