The Research of Relationship Marketing,Relationship Value and Word-of-Mouth Communication-The Online Shopping As The Example
碩士 === 中國文化大學 === 國際企業管理研究所 === 97 === With the growth of e-commerce, consumers are more used to search product or service information on the internet before they make purchase decisions. The MIC survey indicates that over 70% of online shoppers even will explore the comments of others before purcha...
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| Format: | Others |
| Language: | zh-TW |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35095571246904105296 |