A study on consumers’satisfaction、loyalty and word of mouth to the 18℃ fresh food lunch box

碩士 === 中國文化大學 === 生活應用科學研究所 === 97 === Fresh food lunch service is one of the most distinguishable service items of convenience stores. Sales of delicatessen foods contributes to 10% to 15% of the total business income of convenience stores, and is growing year on year. Each and every convenience st...

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Bibliographic Details
Main Authors: Hwei-Chen Lin, 林慧珍
Other Authors: Hwei-Shen Lin
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/05114150651868629233