The effect of internal reference price between online and traditional channel: In light of customer perceived value
碩士 === 中國文化大學 === 國際貿易學系碩士班 === 97 === This study is based on media credibility and perceive overhead cost in online commerce to discuss whether the consumer’s belief of perceived quality, brand image, brand trust and overhead cost is different from pure physical brand products when consumer meet a...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/98301261469411157451 |