The research of online travel products’ discount type and discount depth on purchase intention
碩士 === 中國文化大學 === 國際貿易學系碩士班 === 97 === The unique characteristics of travel products are intangible, high price, and you don’t know if this trip or product is in your expectation or not until you use and get it, and cause difficulties in pricing and promotion. Customer can’t evaluate goods promo-tio...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/78223310649967534282 |