The Relationship between Country of Origin Effect and Consumer Information-Processing Decision Rule
碩士 === 中國文化大學 === 國際貿易學系碩士班 === 97 === Consumer information-processing decision rule means that the way how consumer assess and choose the attribute of the goods, it can influences purchase behavior and decision. With the globalization coming, each country’s trade investment barrier reduces graduall...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94748912644262343418 |