Evaluating Performance of Taiwan’s International Tourist Hotel: Application of Directional Distance Function and Meta-Frontier Approach

• Main Authors: Mei-Yi Jiang, 姜美怡
• Other Authors: Yang Li
• Format: Others
• Language: en_US
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/36187287478248199573

碩士 === 國立高雄大學 === 經營管理研究所 === 97 === As the issue of environmental protection is taken seriously by the world recently, the tourism industry so-called non-chimney industry has been highly respected. The production process of tourism industry brings less environment pollution than manufacturing industries. The government of Taiwan actively promotes the tourism industry. The international tourist hotel is one of key factors to boost the tourism industry successfully. An appropriate way to evaluate the performance of international tourist hotels can offer a good indicator of the level of the development of tourism in a country. The previous studies used data envelopment analysis (DEA) to measure performance of hotel industry (Tsaur, 2001; Hwang and Chang, 2003; Yand and Lu, 2006). However, these studies have two disadvantages. First, they assume that the different types of hotels share the same production frontier. We use the meta-frontier approach to accommodate to sample hotels associated with different production frontiers. They also neglected the quasi-fixed inputs that can not be adjusted in the short run. Therefore, this study employ the directional distance function in the non-convex meta-frontier model by expanding outputs , contracting inputs, and fixed quasi-fixed inputs simultaneously in the short run. Additionally, we adopt the directional distance function in the convex meta-frontier model and assume that the quasi-fixed inputs can be adjusted in the long run. The empirical results include: (1) the frontiers of foreign-owned hotels and domestic hotels are significant different; (2) the efficiency and technology gap (TG) of foreign-owned hotels are better than domestic hotels.