The Research of Computer Peripheral Brand introduce into Taiwanese market- As example of I Company.
碩士 === 國立臺灣科技大學 === 管理學院MBA === 97 === The purpose of this study is how to introduce new brand of computer peripheral brand into Taiwanese market and define the best way to distribute and marketing through the analysis of case in practice. Owing to the channel retailer is crucial to promote successf...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64777947828189472112 |