| Summary: | 碩士 === 國立臺灣科技大學 === 設計研究所 === 97 === New product development process is full of uncertainties and risks as a result of product design rely on the designer’s expertise in the past. We must consider the real needs of users in order to face the market tests in design development process. Because there are a lot of perceived differences between the designers and consumers in designing, designers must understand the real needs of users and satisfy users by creativity in the beginning of design process. This study research the designers and consumers’ perceived difference on the smart phone form image by interview and questionnaire survey. First of all, understanding of the smart phone market segmentation by A company designers interviews, then understanding of designers and consumers’ perceived on the smart phone form features and form images by designers and consumers’ questionnaire survey. Finaly, the study analysis and forecast the the connection between user needs and design attributes by understanding the designers and consumers’ perceived difference on the smart phone form image. The following are research results:
(1) It’s easier for designers to achieve the form image of "Vulgarity and elegance", but on the other habnd, it’s more difficult to grasp the form image of "Complex and simple," "serious and relaxed," "rough and refined."
(2) The form image of "Elegance" has been recognized by the general number of consumers, and there are 4 smart phones can show the feartures. Besides, the form image of "Simple," "Serious," "Featureless," "Fefined "only received a recognition, and there is 1 smart phone can show the feartures.
(3) The comparison results of form features and form images indicate that the form image of "Simple," "Serious," "Featureless," "Fefined "have the largest number of main form features, and there is 1 smart phone can show 15 form feartures. On the contrary, the form image of "Elegance" has the least number of main form features, and there is 4 smart phones can show 2 form feartures. The more form features of smart phones can show the form image, the form features of the form iamage more unobvious, unless these smart phones have the same form features.
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