Cross-strait Consumer-to-Business E-commerce Business Strategy to explore -Case of Priceline

• Main Authors: Norman Meng, 孟志達
• Other Authors: Pin Luarn
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/45111929952682856812

碩士 === 國立臺灣科技大學 === 管理研究所 === 97 === With the development of information technology, consumer Internet shopping behavior has gradually been formed. Internet sale of goods, the type of all-inclusive, including information services and intangible tangible goods sold, the former tourism products such as online transactions, which the Internet auction sites such as the sale of goods. Take the world's online travel market for example, in North America, online travel industry is already quite mature, and use the Internet to tourism consumption are more than 30 percent penetration rate. Other regions have begun to gradually grow up, Europe and Asia are the regions with considerable potential. To Europe, the current penetration rate of around 4%, approximately similar to the United States in 1998, the rise phase, the online travel in Asia is a long-term phase of consumption, yet which continue to grow. This study will address in April 1998 in the United States set up a Connecticut case Priceline.com for example, to explore the tourism e-commerce sites has its unique mode of operation of the key success factors, "Name Your Own Price" pricing model for you, quickly in the United States bid to attract large numbers of consumers to buy tourism products online, and its completely different from the general pricing model of B2C seller. This study will explore the Asian region in China, Taiwan also has C2B tourism market potential of e-commerce site. The context of the above factors resulted in the motivation of this study. This chapter will be on the research background, research on motivation and the problem that the backgrounds study.