A Case Study of Demerger Strategy

• Main Authors: Wen-cheng Tseng, 曾文正
• Other Authors: Jon-chi Shyu
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/28884195079655861291

碩士 === 國立臺灣科技大學 === 財務金融研究所 === 97 === In this research we introduce two listed-companies which have adopted demerger strategy .Through the study of these two events, we analyze their business operations, the motive and purpose of their strategies, and the changes of boards of directors , supervisors and management team ,as well as the changes in the shareholdings of transferee company held by demerged company . Further more, this study analyzes not only five-year operating and financial performance, but the marketing recognition toward case study companies before and after the demerger. This study also supplements with data of industry peers for comparison so as to understand whether the demerger strategies of case study companies achieve their preset goals. The conclusion is as follows: 1. By observing the operating of these two companies,we could view their strategies as successful cases . 2. By observing the two cases in this research, we find that the more independent demerged and transferee companies are of each other, the better they perform. 3. The simplified provisions for the transferee company in a demerger to complied with applying for listing do help a company exercise its strategy and maintain its human resources.