The Influence of Regulatory Focus and Subjective Knowledge on Word-of-Mouth
碩士 === 國立臺灣科技大學 === 科技管理所 === 97 === This study tries to base on regulatory focus to investigate the relationship between regulatory focus, subjective knowledge and word-of mouth. In three experiments, there are all a 2 (goal orientation: promotion-focused vs. prevention-focused) × 2 (subjective kno...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/14038874780024247106 |