A Study of Positioning Strategies of Information System Integration Vendor
碩士 === 國立臺灣科技大學 === 企業管理系 === 97 === This case study analyzes how the characteristics of four types of target customers in manufacture, finance, service industries and government affect the demands for horizontal and vertical qualities. Our results show that: 1. The customers in manufacture industry...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95883100954089789292 |