The Rise and Fall of Alexander Health Club

碩士 === 國立臺灣科技大學 === 企業管理系 === 97 === This thesis studies the rise and fall of Alexander Health Club by analyzing its competitive environment and service qualities in depth. Alexander Health Club’s rise was due to the following reasons: the high economy-driven demand in 90s, the right qualities for i...

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Bibliographic Details
Main Authors: Ai-chen Hsu, 許愛真
Other Authors: Wei-shong Lin
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/47528222533659795593